On Page Optimization: an Overview About What is on Page Optimization and How it is Beneficial in Web Marketing

On page optimization is one of the parts in Search Engine Optimization (SEO). On page optimization covers areas which directly impacts on website’s pages. Some of these areas are directly affect the page rank of a website. This makes on page optimization a necessary factor in SEO. Basically it is about making a website search engine friendly.

On page optimization improve websites by modifying its contents and website structure. These contents include Meta tags (Keywords, Description, etc), Header tags, Title tag and Alt tags.

While performing on page SEO, It is advisable to follow guidelines. Mostly we all follow guidelines from Google. Starting with Title tags, when doing on page SEO, title should be keyword rich. It is preferable to start your title with the targeted keyword. Readymade utilities are available in the web market for making appropriate keyword research such as:

• Wordtracker




• Overture




• Google Keyword Suggestion Tool

Coming to Meta tag alterations, one should follow following criteria when need of keyword changing arise:

• Keyword Density: It can be considered as a ration of number of occurrence of a keyword to the total number of words on that particular page.




• Keyword Proximity: This suggests how close we can put two keywords.




• Keyword Prominence: Here one should take care about two same words never came back to back in webpage. For ex. One should not take keywords in this manner “design services cad, cad services”. Here keyword “cad” comes back-to-back. This should be avoided.




• Keyword Frequency: It is the number of times a keyword occurs in a page.

Similarly Header tags and Alt tags are equally important. Ideally one should use deep keywords in those tags. We can get desired results for our website by performing these much on page activities. Our website becomes relevant with mostly searched keywords and improves its ranking.

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3 Tips to Get Web Traffic the Right Way

Often when people start to build traffic, they get a lot of tips from a lot of sources on how to do this and that. They try and jump on the new trend of traffic generation.

The buzz words of traffic generation nowadays are Twitter, Facebook, and social media like Digg and StumbleUpon.

Also they here about the power of article marketing, and forums. They also want to JV and get traffic that way.

The problem is while doing all this stuff they lack focus and plan. They often get confused, and when all their work don't add up, the feel depleted and wonders if this internet marketing stuff really works.

I see this not a problem of too little traffic, but of too little focus and too many distractions. Part of the reason why this is are:

1) There is no plan. Imagine going to war, or coaching a football game without a plan. You just go out there and "try your best" and "work your butt off" with no rhyme or direction.

Imagine telling your football team to "Line up where-ever", and tell your quarterback to "Just throw wherever", and your wide receivers to "Run wherever..."...

It doesn't work. You need a plan. You always need a plan to get anything done, that you don't get done by "accident".

2) Focus your traffic building efforts. You can't do everything. If you are focusing on free traffic generating techniques then this applies to you.

There are only so much time in the day. You can't do everything. If you try to do everything, you won't do anything well.

So focus. Do you want to focus on Article marketing? On social media? Getting JV Partners? You are better off on picking one strategy, and perfecting it.

If you are working on paid traffic strategies, this applies to you as well. You only have so much money to spend and you can only manage so many things at once.

3) Create a system, then move on to the next thing. Once you focus and master a traffic technique well enough that you get consistent results. It's time to think about outsourcing it, or adding other traffic generating techniques.

Once you master a technique, you should be able to do it fairly quickly. You have to create a system that's so dead simple, you become almost a robot. A traffic generating robot.


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